The brand is rolling out its “Give an e.l.f.” campaign, which encourages its community to fuel their own sense of purpose.

If you're looking for a no-fuss makeup product then Pixi has got you covered with their On-the-Glow Blush. Formulated with ...

Impact Report built around the theme of “the every” — a celebration of community connection, inclusivity, and what the brand calls being “bold disruptors with kind hearts.” The digital report features ...

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?” ...

e.l.f. Beauty (NYSE: ELF), a purpose-led, results-driven company on a mission to make the best of beauty accessible to every ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

Along with the help of a sturdy foundation brush or versatile sponge, using one of the best concealer brushes makes getting a seamless makeup base a no-brainer. If you’re debating whether to try a ...

We spoke with makeup artists to suss out the best makeup brushes for every look. Our editors and experts handpick every product we feature. We may earn a commission from your purchases. Makeup is an ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Crafting the perfect smoky eye or no makeup-makeup finish isn't always easy no matter how many TikTok ...