Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s headquarters in El ...

The big toy news this week concerns the popularity of a certain blond, shapely doll — and another, well, blond, shapely doll. Barbie, according to a survey from the National Retail Federation, has ...

Good news for parents of little girls rushing to fulfill holiday wish lists this Thanksgiving weekend: there's a new queen of toys in town, and she isn't wearing pink. The new number one, icing out ...

NEW YORK (MarketWatch) – It’s not just the cold that Elsa is bold enough to face -- Disney’s popular Norwegian queen doesn’t seem to have a problem with coding either, and that may be an issue for ...

Add articles to your saved list and come back to them any time. Barbie may still have Ken and her Dream House, but she's struggling to hang on to the thing she needs most: her fan base. Toymaker ...

NEW YORK — For the first time in more than a decade Barbie has been frozen out of the top spot on the holiday wish lists of girls. The new reigning champion in the hearts of little girls is Team Elsa.

Toys are getting more expensive, and inflation isn't the only thing to blame. WSJ’s Shelby Holliday looked into why a small Covid-19 outbreak in China has prompted toymakers big and small to raise ...

Elsa from Frozen has left Barbie out in the cold as more girls choose Disney’s spin-off doll over her. Global sales of the Mattel toy have slumped 14%, while her snow queen rival has been a sell-out.

Move over Barbie! It looks there's a new doll on everyone's wish lists this holiday season. For the first time in over ten years, Barbie is not at the top of gift lists this year — Disney’s reigning ...