Developed by Ogilvy & Mather Singapore, the six-month campaign targeted at artists and professional users was unveiled in conjunction with the 100th anniversary of the Polychromos Artist Colour ...
So when is the last time you picked up a pencil? These writing instruments, it often seems, have gone nearly extinct as a primary method of writing—a sad commentary, since their rich history is one of ...
These days, living on lockdown has meant living online. That's not only the case for people working from home or for kids attending virtual class rooms, but for the rest of us using the web for ...
Pen and pencil maker Faber-Castell’s earliest roots date to 1761, making it one of the oldest brand names associated with writing implements. But its now-famous hyphenated moniker came about over ...
The proximity of Staedtler and Faber-Castell encourages innovation at both firms The ancient city of Nuremberg, steeped in medieval and Nazi history, is home to a cluster of fiercely competitive pen ...
Count Anton Wolfgang Lothar Andreas von Faber-Castell once flung 144 pencils from the top of his castle to prove their quality - and none broke. Interview by Rob Davies. The Americans spent millions ...
Fast cars, shiny shoes, monster flat screen TVs ... all these things play a role as status symbols in our adult lives, but cast yourself back to your early school days when nothing said cool as much ...
The ancient city of Nuremberg, steeped in medieval and Nazi history, is home to a cluster of fiercely competitive pen and pencil manufacturers whose survival is driven by innovation. Staedtler and ...
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