Buying a first bra is an emotional experience for both young girls and their mothers. As a lingerie specialist and founder of LingerTween, a company that specializes in age-appropriate undergarments, ...

My recent plea for memories of your first bra brought a flood — actually a torrent — of stories. Also, thanks for answering my question: Why are they called “training bras?” What are breasts in ...

Do you remember when you first started wearing a bra? Although your relationship to brassieres may have changed over the years, chances are there are still some weird things you remember about buying ...

Bra, brassiere, over-the-shoulder-boulder holder ... whatever they’re called, at some point parents need to have a talk with their daughter about the garments. How that goes can be tricky. Experts say ...

Forbes contributors publish independent expert analyses and insights. Brin is a Toronto-based contributor who covers physical retail. This article is more than 2 years old. Inside ThirdLove's Tysons ...

Business Insider spoke to Kimmay Caldwell, a bra fitter with more than 18 years of experience. She called bra sizing "the worst game of telephone ever." She told BI that if a bra fits well, you ...

I've shared more of my bra woes around here than I probably should, my own Google-ability considered, but today I'm pretty excited to share an actual solution with you dolls--the genius custom bra ...

In 2019, Sun Choe was diagnosed with breast cancer. The following year, she underwent a double mastectomy. The deeply personal and life-shifting experience ended up setting her on somewhat of an ...

This summer, I bought (and returned) no less than seven bras and bra top bikinis before accepting that I had no idea what my actual bra size was. I loathe bra shopping, because my go-to option, ...

NEW YORK, July 30, 2025 /PRNewswire/ -- Today, Wacoal America announces the launch of the EverFlexing ™ Underwire Bra, a first-of-its-kind innovation engineered to flex across six traditional sizes, ...