Buying a first bra is an emotional experience for both young girls and their mothers. As a lingerie specialist and founder of LingerTween, a company that specializes in age-appropriate undergarments, ...

My recent plea for memories of your first bra brought a flood — actually a torrent — of stories. Also, thanks for answering my question: Why are they called “training bras?” What are breasts in ...

Bra, brassiere, over-the-shoulder-boulder holder ... whatever they’re called, at some point parents need to have a talk with their daughter about the garments. How that goes can be tricky. Experts say ...

Buying your daughter her first bra is about more than supporting her blossoming bosom. YourTango explains what it really means. When I asked for a bra in third grade, my mom shot me down. "You don't ...

Forbes contributors publish independent expert analyses and insights. Brin is a Toronto-based contributor who covers physical retail. This article is more than 2 years old. Inside ThirdLove's Tysons ...

I've shared more of my bra woes around here than I probably should, my own Google-ability considered, but today I'm pretty excited to share an actual solution with you dolls--the genius custom bra ...

Business Insider spoke to Kimmay Caldwell, a bra fitter with more than 18 years of experience. She called bra sizing "the worst game of telephone ever." She told BI that if a bra fits well, you ...

Kindly, which launched in August 2021, is a sustainable line of undergarments made with a unique blend of 88 percent recycled nylon, 12 percent spandex and elastic. As for the cup itself, it’s ...

In 2019, Sun Choe was diagnosed with breast cancer. The following year, she underwent a double mastectomy. The deeply personal and life-shifting experience ended up setting her on somewhat of an ...

This summer, I bought (and returned) no less than seven bras and bra top bikinis before accepting that I had no idea what my actual bra size was. I loathe bra shopping, because my go-to option, ...

NEW YORK, July 30, 2025 /PRNewswire/ -- Today, Wacoal America announces the launch of the EverFlexing ™ Underwire Bra, a first-of-its-kind innovation engineered to flex across six traditional sizes, ...