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Almost 150 years ago, John A. Frye opened a tiny shop in Massachusetts dedicated to a new kind of boot. Expertly made and thoroughly utilitarian, these boots made the taxing grind of factory workers' ...

“Yellowstone” star Cole Hauser is giving fans of the hit TV show something to talk about with the release of a new boot collection with The Frye Company. The Authentic Brands Group-owned footwear ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Maybe it's the impending return of Yellowstone, maybe it's the quintessential Americana of Western style, ...

When choosing a pair of fun, unique, and rugged shoes, there’s no doubt that cowboy boots have earned the top spot. Although ...

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. Looking back to the Swinging Sixties or the 1970s ‘Me Decade’, ...

Iconic U.S. bootmaker The Frye Co. is using music to ingratiate itself with the Nashville community. A live music stage is the centerpiece of the retailer’s new store in the Gulch, complete with a ...

Classic $500 Frye boots are back again thanks to TikTok - and a $50 alternative at Target. However, the dupe is proving controversial, as fashion fans are questioning the sustainability of buying the ...