The Benefit 24-Hour Brow Setter Clear Brow Gel comes with a dual-ended brush head, with one side boasting long bristles to ...

The reason I love this - and why I've been using it every day - is its uniquely soft texture. It's incredibly malleable and ...

"As I get older my brows seem to lose thickness. This pencil adds just enough colour to make them look natural and it stays ...

Nude eyeliners, shimmery shadows, and extra-curled lashes—two celebrity makeup artists share their pro tips to making eyes ...

A versatile, neutral eyeshadow palette is great for travel because it can be multi-purpose. With the right shades in your ...

One Popsugar editor put “Love Island USA” and cover star Amaya Espinal's makeup to the tear test. Read for her thoughts here.

Your eye makeup can completely transform your look. From a smokey glam to a subtle nude, here is our guide to ace the perfect eye makeup look.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Hailey Bieber's got the billion-dollar secret to looking your best and she's serving it up. Celebrate her birthday by gobbling up all of her beauty secrets from glazed donut skin to no-makeup makeup.

A more extreme version of bleached brows, invisible eyebrows were seen on the spring/summer 2026 runways of Dries Van Noten, ...

Discover the best beauty advent calendars from brands like Armani Beauty, e.l.f. Cosmetics, and Glow Recipe—and see what sets ...