September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

NEW YORK – Gillette Co. (G) on Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Gillette’s Heated Razor Kit is one of the most ...

Gillette’s newest razor doesn’t come with an extra blade or better handle. Instead, the $200 razor heats up to give men the “pleasure of a hot towel shave.” But for Gillette, which is owned by ...

Gillette is feeling the razor burn. In the face of increasingly stiff competition, Procter & Gamble will reduce the price of some of its Gillette shave products. The average reduction will hover in ...

The battle of the blades is becoming even more cutthroat. Word in the shaving industry is that Schick plans to introduce the world's first four-blade razor later this year, a bid to slice into rival ...

NEW YORK – A federal appeals court Friday ordered a lower court to reconsider a decision that allowed Energizer Holdings Inc. (ENR) to continue selling its Quattro razor during a patent fight with ...

Gillette Co., which agreed last week to be acquired by Procter & Gamble Co. for about $57 billion, said fourth-quarter profit rose 13%, helped by sales of M3Power razors and Duracell batteries. Net ...

We independently review everything we recommend. We may get paid to link out to retailer sites, and when you buy through our links, we may earn a commission. Learn more› By Dan Koeppel We are ...