Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

Gillette just pulled back the curtain on its latest innovation, and guess what: It’s not more blades. It’s actually a new type of handle that swivels, inspired by men making funny faces when they ...

The FINANCIAL — Gillette. the world’s leading grooming brand, today announced upgrades to its original MACH3 razor in North America beginning this month. These changes mark the first product upgrade ...

BOSTON — Over the next year, Gillette Co. looks to make a lot of noise as it spends $300 million to market its new Mach3 razor to the world — the ad campaign for the triple-bladed razor that has just ...

It's taken a 100-strong team, $1bn to develop, and years to reach the shelves. Now the massive marketing push begins. All that for... a new razor. JONATHAN MARGOLIS reports Reacting to no public ...