NEW YORK – Gillette Co. (G) on Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have ...

Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

There is admittedly nothing fancy here whatsoever. Five blades, a lubrication strip, and a swivel handle. That's the whole appeal. A good shave doesn't require vibrating or heated blades—just hot ...

Gillette's new FlexBall razor may be the first razor designed to eliminate craning your neck and making dumb faces while shaving. Rather than cram more blades to its shaving cartridges, Gillette ...

A pack of 16 Gillette Fusion5 Razor Blades is currently on sale at Amazon for £29.72, saving shoppers 24% on the retail price of £39.07. Each razor head is fitted with five anti-friction blades, which ...

It is only recently that I have come to accept that, despite my deepest wishes, I will never be able to grow a dope lumberjack beard. Whenever I try–and I have tried!–my facial hairs sprout in an ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

Gillette has pioneered shaving innovation for more than 100 years and FlexBall Technology is just the latest example, joining Gillette Body, the brand’s first razor built for the terrain of a man’s ...

Gillette further advances idea that a man’s grooming tools should be as unique as he is because “One Size” does not fit all BOSTON--(BUSINESS WIRE)--Gillette today pilots a new concept designed to ...