September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

Gillette just pulled back the curtain on its latest innovation, and guess what: It’s not more blades. It’s actually a new type of handle that swivels, inspired by men making funny faces when they ...

A pack of 16 Gillette Fusion5 Razor Blades is currently on sale at Amazon for £29.72, saving shoppers 24% on the retail price of £39.07. Each razor head is fitted with five anti-friction blades, which ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

CINCINNATI — Procter & Gamble has overhauled its online Gillette business, offering customers the new option of on-demand purchases or the traditional subscription service. Previously called the ...

If you use disposable razors, you might throw out as many as 20 each year. Gillette now wants to keep them out of the trash: In a new program, the company is inviting anyone in the U.S. to send in old ...

Procter & Gamble’s Gillette subsidiary filed a federal lawsuit against the Dollar Shave Club yesterday, claiming that the upstart — which has grabbed more than 50% of the online market since opening ...

Gillette is feeling the razor burn. In the face of increasingly stiff competition, Procter & Gamble will reduce the price of some of its Gillette shave products. The average reduction will hover in ...

Shaving giant Gillette Co. has filed a lawsuit claiming the razors of upstart rival Dollar Shave Club illegally use the Boston company’s patented razor blade technology. The Procter & Gamble ...