NEW YORK – Gillette Co. (G) on Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

A redesign of Gillette's Fusion razor, the nation's best seller, is coming and - before you ask - it doesn't have any extra blades. The company plans to have the Fusion ProGlide on store shelves in ...

Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

Running out of razor blade refills can be a real pain, especially if you’re faced with paying full price for another pack. If you’re a Gillette user, or you could be tempted to make the switch, you’re ...

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Recent research conducted by Gillette® reveals that facial hair styling is a common practice undertaken by nearly 40 percent 1 of men in North America and that this process is critical in defining ...

BOSTON — Gillette Co. fired the latest shot in the blade wars Wednesday, introducing a new razor for men that features five blades, one more than competitor Schick’s model. The razor, called Fusion, ...

Shaving giant Gillette Co. has filed a lawsuit claiming the razors of upstart rival Dollar Shave Club illegally use the Boston company’s patented razor blade technology. The Procter & Gamble ...

CINCINNATI — Procter & Gamble has overhauled its online Gillette business, offering customers the new option of on-demand purchases or the traditional subscription service. Previously called the ...