Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It's not clear whether artificial intelligence (AI) is playing a role in the increase.

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

With PPC costs soaring and TikTok’s future uncertain, businesses pivot to innovative B2B lead generation and cold outreach strategies for better ROI. With PPC costs rising and TikTok's future ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Google Ads is reportedly rolling out a new cost toggle in the Performance Max reporting to show you the share of cost for each channel within your PMax campaigns. This was spotted by Thomas Eccel who ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target cost-per-lead (tCPL) bidding is a semi-automated smart bid strategy. You set ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Digital Spotlight, an Australian digital marketing agency with locations in Newcastle, Sydney & Los Angeles, reports a significant trend among Australian small and medium enterprises shifting their ...

Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...