Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Zillow Group Inc. (NASDAQ:ZG) shares dropped more than 5.5% on Monday after reports that Google is piloting a new real estate ...

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just ...

Photos & Friends Daily’ is No. 1 on the Apple App Store, ‘News Suite by Sony’ led on the Google Play Store, and ‘aol.com’ led ...

Publishers who sold ad space through Alphabet Inc.'s Google unit advertising marketplace called “AdX” got class certification ...

The California DMV has given Tesla 90 days to correct its misleading advertising for its driving assistance features or the ...

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Media & Entertainment, explains how Google and YouTube are enabling the rise of micro-dramas through creation and advertising ...

Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search ...

Scammers are abusing Google's advertising platform to target customers of telecoms and utility brands and trick them into ...