The 2025 Google Holiday 100 is an annual gift guide based on the year’s biggest Google Search trends. See our top ten picks.

Kanye West's wife went viral after the Grammys, and now fans are literally wagering on her odds of topping Google’s 2025 ...

But Google’s “Frightgeist” search data shows that people are inspired by the usual mix of pop culture moments — “Wicked’s” Elphaba and Glinda are both on the list, Minecraft’s Chicken Jockey appeals ...

Still trying to figure out what to dress up as this Halloween weekend? If inspiration has not yet hit,, we suggest turning to ...