Dear Heloise: I was looking through one of your books hoping to find some advice on how to buy the right-size bra. A couple of years ago, you explained how to measure yourself to determine the right ...

Sorry, we should be measuring our bra size how often?! Yep, that's right, according to Boux Avenue's bra fitting experts, the brand recommends you get your bra size ...

Going to be fitted for a bra could be a thing of the past thanks to a new app. Underwear brand Curvy Kate claims that its new chatbot is able to correctly guess ladies’ bust size with a simple photo.

The phrase one size fits all definitely doesn’t apply to even the best bras. Whatever you think your bra size is, there’s a high chance you’re wrong. Sorry. Just ask any bra fitter, and they’ll tell ...

At its core, your bra size is just shorthand for describing the relationship between your rib cage measurement (the band) and your bust measurement (the cup). There are two ways to find out your bra ...