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We Do Gym reintroduces Gymshark as the only brand for gym-goers, and is accompanied by a new OOH campaign that riffs on fitness culture Gymshark has launched a new global brand platform ‘We Do Gym’ in ...

*If you click on a link in this story we will earn affiliate revenue. Remember to shop around on Black Friday to make sure you're getting the best price. THE Gymshark Black Friday sale is officially ...

国际扩张和产品多样化是品牌增长点，但决策难题也不少。 作为备受瞩目的独角兽公司，Gymshark的创始人本·弗朗西斯（Ben Francis）这两年经常对外强调：“我们的调整纯粹出于商业考虑，而并非由于财务表现不佳。” 但品牌战略的转变、团队重组和裁员等迹象 ...