How do you introduce a new brand to Gen Z? According to Hugo, whose new line Hugo Blue targets this audience, you focus on premium denim and mix in a little bit of streetwear. You also throw a party ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...

Hugo Boss is a company with grand ambitions. Upon joining the company in June 2021, newly appointed CEO Daniel Grieder launched a strategic growth initiative called Claim 5 to take the German luxury ...