Denim will hit the racing track this weekend at the Singapore Grand Prix. Hugo Boss and Visa Cash App RB Formula One Team (VCARB) will debut F1’s first fashion-inspired livery since Benetton’s “united ...

Hugo Boss is bringing high fashion to high-performance racing. The German label’s Hugo brand has reimagined the race car of the Visa Cash App RB (VCARB) Formula 1 team. The VCARB 01 has been outfitted ...

The VCARB (RB) F1 team has revealed its all-new denim-inspired look for the upcoming Singapore Grand Prix at the Marina Bay street circuit. The livery aligns with the team's apparel partner HUGO, ...

To receive the Vogue Business newsletter, sign up here. Hugo Boss is launching a dedicated denim line, Hugo Blue. It’s the latest move in a bid to appeal to younger consumers with separate brands and ...

Hugo Boss is shining a light on denim. As part of a brand refresh that started last year, the German company is launching Hugo Blue, a collection dedicated to denim that will debut in the summer of ...

The fashion giant said that although denim was at the core of the collection, the youth-orientated brand would be complemented by knitwear, outerwear pieces, and accessories. The launch follows a ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...

Forget fit and shape, here are some real feel-good jeans. Designer brand Hugo Boss is adding a little bit of shimmer to everyday denims by using real gold yarn to embellish the garments. Precious ...

Duel Denim wholesales at £20 to £36 across the four different fits (super-skinny, skinny, slim-fit and regular-fit). Bulander said: “We’re not a fast-fashion, throwaway brand, but we want to show ...