Legacy fashion house Hugo Boss has announced that it will simultaneously launch two star-studded global campaigns to support the rebranding of its BOSS and HUGO brand offshoots. Photographed by ...

The brand built by selling Wall Street suits is trying to reinvent itself for the post-office age. By André Wheeler A user’s guide to the latest cross-border social media fashion crisis. By Vanessa ...

Hugo Just Different, the new fragrance for men by Hugo Boss, was recently launched at Hugo’sPassion in Paceville. The vibrant and cooling fragrance exhilarates the senses with a fusion of the ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with sister publication Marketing Dive. The German fashion ...

Hugo Boss is a company with grand ambitions. Upon joining the company in June 2021, newly appointed CEO Daniel Grieder launched a strategic growth initiative called Claim 5 to take the German luxury ...

The German fashion brand attributed the growth to ongoing strong brand momentum. Credit Shutterstock. Hugo Boss announced a rise in earnings before income tax (EBIT) by 22.4% to €410m. The German ...

The fashion giant said that although denim was at the core of the collection, the youth-orientated brand would be complemented by knitwear, outerwear pieces, and accessories. The launch follows a ...

Eightyards will focus on recycling and repurposing Hugo Boss’ excess materials. Credit: FashionStock.com/Shutterstock. The new entity, fully owned by Hugo Boss ...

An ongoing series of posts celebrating those magical moments when a young man puts on a designer look and models the shit out of it. See the full collection > STAFF Photo: Marcio Madeira Since 1957, ...