Roblox’s The Forge lets players craft weapons, collect rare items, and upgrade gear for strategic combat. New players can ...

For years, Roblox has been one of the most beloved digital playgrounds for kids. With its colorful worlds, endless mini-games ...

SPAIN - 2021/03/30: In this photo illustration, the Roblox app seen displayed on a smartphone screen and a Roblox logo in the background. (Photo Illustration by Thiago Prudêncio/SOPA ...

The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Facing pressure from states and families, Roblox will require players to use AI-powered technology that helps verify their ...