Here are some tips to ID your breast shape: Round breasts carry fullness all over. For full breasts, our experts recommend ...

For many women, bra shopping can be a pretty traumatic experience and the end results isn't much better with many women managing ill-fitting, painful bras in the name of 'support'. Here’s how to ...

Love them or loathe them, bras are an everyday part of life for many. Ill-fitting bras are more than just unsightly – they can also damage your breasts. Despite donning them on the daily, lingerie ...

While tonnes of women long for bigger breasts, an online hack is proving they might just be better endowed than they thought. The calculator, which you can use at home, measures your true bra size – ...

Advice to always get measured every time you buy a bra is nothing new, but with many of us now doing the bulk of our shopping online it's not always practical. Fortunately, British style experts at ...

A series of reports, studies, and surveys have found that the majority of women wear the incorrect bra size. If you feel your bras are not as comfortable as they should be or want to be sure you have ...

Understanding how to size a sports bra relies on more than just guessing off of what you regularly wear. This process requires a more accurate measurement of band and bust, and consideration of your ...

Like the tedious task of selecting the perfect bathing suit, finding the right bra can be a difficult, frustrating challenge. Not only can certain bras make your boobs look super awkward, but some ...