E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

The marketing landscape in Medicare Advantage (MA) is facing a reckoning. If you're leading an agency, the message is clear: ...

Maybe one day I'll regret saying this as I'm begging John Connor to let me in one of his bunkers to escape the machines, but here goes: Marketers, there is no real AI, let alone an inherent threat ...

The bubbles have settled after UTA’s ZCON event and new Gen Z-taught lessons have, hopefully, been learned by old-guard ...

Titan’s CMO says the wrist is now prime real estate for self-expression. Watches aren’t just timekeepers anymore — they’re ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

NEW YORK — Hyundai is taking a more conversational approach to its marketing in order to keep up with the proliferation of artificial intelligence (AI). This comes as the industry experiences major ...

Hotel guests might notice a destination marketing fee among the list of fees and taxes on their hotel bill. Here’s what they ...

I struggled to write this review. Like an undergraduate, I’ve pushed the assignment all the way to deadline. Now it’s here. I’ve got to knuckle down and write. I’ve got to tell you like it is. Here we ...

Meet Sara Teagan. She has a hard time falling asleep. It’s 12 AM, she’s scrolling through her social feed and a creator appears on her feed comparing melatonin versus magnesium. A few swipes later, a ...

"Ethical marketing practices." Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, ...

In the past, networking involved attending conferences and work events. Now, lots of people do it on social media platforms ...