The Suns star enters a new era with Nike as he unveils his second signature shoe, the Book 2, designed to perform on the ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the natural movement of the human ankle and lower leg. Or, you can strap on ...

Nike has taken a bold step into the future with the unveiling of its robotic shoe prototype, Project Amplify, on October 23, 2025. This innovative design merges advanced automation with wearable ...

Gilbert Arenas warns Pistons fans about Cade Cunningham’s Nike deal and how brand pressure may impact Detroit’s future.

Breaking down NBA fans' complaints about Devin Booker's second signature Nike basketball shoe on social media.

Detroit Pistons superstar Cade Cunningham has reached a new six-year endorsement agreement to re-sign with Nike. He will receive his own signature shoe with ...

Gerry Farrell reflects on a lunch with Dan Wieden, Nike’s clashes with Adidas, and the suspicion that the Portland brand is ...

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PHOENIX -- Phoenix Suns guard Devin Booker has officially debuted his new "Book 2" signature shoe with Nike on court against the Portland Trail Blazers. After the first iteration of his line (the Book ...

Stephen Curry, widely regarded as one of the greatest players in NBA history, has officially entered the sneaker free-agent ...

Have you ever wondered what it feels like to wear the future? That’s exactly the question tech YouTuber Mrwhosetheboss set out to answer when he visited Nike to try their latest top-secret prototype — ...

So far, common shoemaker practice in helping runners go faster is to make footwear lighter without compromising rigidity and grip. Now, Nike has unveiled Project Amplify, the world’s first powered ...