With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

Researchers behind a new study say that the methods used to evaluate AI systems’ capabilities routinely oversell AI performance and lack scientific rigor. The study, led by researchers at the Oxford ...

The Daily News Sentiment Index is a high frequency measure of economic sentiment based on lexical analysis of economics-related news articles. The index is described in Buckman, Shapiro, Sudhof, and ...