Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

In today’s hyper-competitive e-commerce landscape, video has become one of the most powerful drivers of conversions—but also ...

Discover 10 remarketing lists PPC managers can use to reduce wasted spend, prioritize high-intent users, and improve campaign ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

Propellic, the travel-focused performance marketing agency managing global digital initiatives for leading brands, unveils ...

Retail media is predicated on delivering highly targeted and ultra-relevant messages to users at the decision point of the ...

Think about the last time you searched for something complex. Did you scroll through ten different links, opening tabs and ...

JD Sports lets US shoppers buy via AI chatbots, signaling a broader shift as retail moves from stores and sites into ...

AI Digital's Mary Gabrielyan discuss with us the findings of The 2026 Media Trends Report for B2B advertising.