E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition.

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

PayPal has partnered with OpenAI to expand payments and commerce within ChatGPT, marking one of the first large-scale ...

Shopify reports brands are embracing weirdness in marketing to stand out and engage consumers tired of polished ads, using ...

For automotive dealers facing tighter margins and increased competition in the used car market, understanding what happens ...

Consumer trust in luxury has waned, and many e-commerce wholesalers are in freefall, so young designers must double down on ...

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

Hotel guests might notice a destination marketing fee among the list of fees and taxes on their hotel bill. Here’s what they ...

Denim never really goes out of style, it just finds new faces to wear it. In the 90s, those faces were unforgettable. Brooke Shields whispering, “Nothing comes between me and my Calvins”. Cindy ...