Sephora's Black Friday sale is LIVE. It’s the beauty shopping event worth getting excited for in 2025 so here’s EYNTK, ...

Looking for a 'does-it-all' palette for your eyes that suits your eye colour perfectly? These are the best ones to buy for ...

In this video, An Knook showcases her first attempt at a Halloween Skull makeup look, inspired by a tutorial from Chrissspy.

Natural glowy tutorial featuring a selection of products for a radiant look. **Products Used:** - GLEAM By Melanie Mills - ...

This isn’t just a return to control—it’s a return to herself. For ELLE’s Beauty Issue, the beauty mogul shares a moment of power, clarity and perspective. trending cover ...

Founded by global beauty mogul Huda Kattan, Huda Beauty has always championed authenticity and representation in everything they do. This exciting partnership marks another bold step in the brand's ...

Hourglass has just released its new holiday collection, featuring three limited-edition Ambient Lighting palettes designed by tattooist Sasha Unisex. But which other palettes are worth a look in? We ...

When you’re a brand that segmented itself in the beauty industry as a major go-to for false lashes, you really have to bring the heat when you finally launch a mascara. So I had pretty high ...

It delivers the perfect wash of color with a hint of sheen, making it your new go-to for those no-makeup makeup days. Why we love it: "More than being a good tinted lip balm, I like the fact that I ...

Kylie Jenner is entering her popstar era, and here's a full tutorial for how you can get the iconic King Kylie makeup look.

As an eyeshadow minimalist, I can’t stand buying a giant palette only for the ultra-colourful shades to sit untouched. No matter how hard I try to spice up my eye makeup, the light browns and soft, ...

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...