The Ice Bucket Challenge is back! In 2014, Americans were asked to pour buckets of ice water on themselves and post the video to social media in order to raise awareness for ALS, or Amyotrophic ...

A decade-old social media trend was broadly revived on TikTok this week, as users are challenging one another to dump an ice bucket on their head for mental health awareness, mirroring the original ...

The trend that dominated social media a decade ago — and raised millions for A.L.S. research — has been reborn as a vehicle to raise mental health awareness. By Madison Malone Kircher Is it déjà vu or ...

For athletes, wellness enthusiasts and even casual gym-goers, the idea of plunging into an ice-cold bath after an intense workout has become increasingly popular. But beyond post-exercise recovery, ...

Scott McLaren, 33, from Corstorphine, began his challenge in July, and has been sitting in an ice bath in his garden every day, having buckets of ice poured over his head, and then staying in the icy ...