Ice baths aren't essential at this dogma-free spa; you can sweat, plunge, eat (and drink!) and repeat however you'd like.

In the world of social media, epic and funny videos are constantly swirling around. Here's the TAG24 Viral Video of the Day ...

Cold baths and compression tights: the secret ingredients behind Cox’s Northern Marathon Challenge, as told by the celebrity ...

As new research emerges and some experts raise fresh concerns, what does the future hold for the cold plunge trend.

Many have experienced déjà vu in the last week as the ice bucket challenge, which originally went viral in 2014 as a way to raise money for ALS research, has made a massive return. The ice bucket ...

While evidence is building around the positive health effects of swimming in chilly water, bathing in ice or taking cold ...

Ice baths have become a trend in health and fitness, especially among elite athletes and some celebrities. It’s impossible to scroll through social media without encountering someone “taking the ...

An annual hiking challenge is back this October, encouraging people to get outside and enjoy the fall colors along the Ice Age National Scenic Trail in Wisconsin. The Ice Age Trail Alliance's Mammoth ...

Exploring the physical and mental effects of an ice bath, from shock to endurance. What scientists say about Trump’s autism claims Sinclair Will Not Air Jimmy Kimmel's Return on Its ABC Stations ...

WARSAW, Poland, Aug. 26, 2025 /PRNewswire/ -- A new social study involving 9,150 participants from 47 countries has revealed a startling modern truth: most people find it significantly harder to ...