Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under $5, ...

Some 135 years ago, Procter & Gamble Co. began mass marketing its first branded product to Americans: a bar of white soap called Ivory, novel in its ability to float. Now, as the world's largest ...

Once headed for the showers, liquid soaps are staging a comeback, fueled by Greyhound Corp.`s Liquid Dial. In the early 1980s, the novelty of these pump-dispensed soaps had fallen out of favor with ...