This story was originally published on Fashion Dive. To receive daily news and insights, subscribe to our free daily Fashion Dive newsletter. JCPenney is partnering with model and entrepreneur Ashley ...

JCPenney and Ashley Graham defy the Ozempic trend with a bold, size-inclusive campaign that celebrates curves and drives ...

Don’t hide your curves — show them off. That’s the message of the Ashley Graham Only at JCPenney plus-size collection launching Thursday at 325 JCPenney stores and on jcp.com. It’s a three-year ...

This time last year, designer Ashley Nell Tipton was receiving praise for being the first designer specializing in plus-size clothing to really make it on Project Runway. A few months later, she ended ...

JCPenney's latest ad campaign for their plus-size clothing line, "Here I Am," features this gorgeous, captivating commercial starring a bunch of hotties looking amazing and selling me all the things.

Ashley Graham, plus-size supermodel, entrepreneur, and currently starring as the murderess Roxie Hart in “Chicago” on Broadway, has a new gig — a three-year partnership with JCPenney on a plus-size ...

To launch its new plus-size clothing line designed by Project Runway winner Ashley Nell Tipton, JCPenney rolled out a new ad campaign focused on body positivity. The video for #HereIAm includes ...

The next time you visit JCPenney, you might notice some changes in its options for plus-sized shoppers: The department store announced this week that it is introducing its first in-house plus-size ...

JCPenney is trying to grow its share of the $17.5 billion plus-size apparel market with a new clothing line targeting curvy millennials. The new line, called Boutique+, will be JCPenney's first line ...

For the first time, shoppers at South County Center’s JCPenney store can find brands available elsewhere in the store — including Liz Claiborne and Bisou Bisou — in plus sizes with the same ...

In the first few seconds of JCPenney's new #HereIAm campaign, Jes Baker, the author of Things No One Will Tell Fat Girls, stares into the camera and asks, "Would my life be better if I were thinner?" ...