Why Lululemon’s NFL collaboration could be more of a ‘Hail Mary’ than a touchdown

Shares of Lululemon Athletica Inc. ran higher on Monday, after the company announced it is working with the National Football ...

Lululemon to Create Apparel, Accessories for All 32 NFL Teams

Joe Montana, Nick Foles and other former players will be featured in the marketing for the licensed apparel and accessories ...

Lululemon Inks Major NFL Deal, Including Football Icons as Models

Lululemon Athletica is teaming up with the NFL and sports merchandiser Fanatics to release premium fan gear for all 32 teams across the league in an effort to diversify its portfolio and expand as a ...

Lululemon partners with NFL for new apparel collection featuring all 32 teams

Lululemon is getting in the game. The athleisure brand announced it has teamed up with the NFL for a new apparel partnership ...

Lululemon to release first-ever NFL apparel collection that will include Eagles gear and ...

The collection, featuring gear for all 32 teams, is set to release on Oct. 28 and will be available exclusively at NFL Shop, ...

Lululemon partners with NFL to launch officially licensed apparel for all 32 teams

Athletic apparel giant lululemon partnered with NFL for its first-ever officially licensed team gear collaboration, launching October 28 through Fanatics.