Frustrated by flat, limp hair? A root perm could be the solution. Possible for both curly and straightened hair, this treatment helps you add texture and achieve voluminous, bouncy hair. If you’ve ...

Frustrated by flat, limp hair? A root perm could be the answer. Possible for both curly and straightened hair, this treatment helps you add texture and achieve voluminous, bouncy hair. If you’ve been ...

Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...