Campaign Asia

Kotex campaign depicts women 'owning the night' during periods

Female hygiene products brand, Kotex, has relaunched in India, with a new product line – Kotex Overnight Period Panties. The brand has rolled out a campaign for this, titled #OwnTheNight, to highlight ...
The Drum

Kotex makes the word ‘period’ the product in new WNBA campaign

Menstruation in sports isn’t a new conversation. Nike rolled out Leak Protection: Period shorts, and Adidas launched period-proof tights, both using the word directly but tying it to innovation in ...
Ad Age

Kotex shakes off blue, too, with new packaging--red

Are you a print subscriber? Activate your account. By E.J. Schultz - 1 day 8 hours ago 1 day 9 hours ago By Brian Bonilla - 1 day 9 hours ago By Bradley Johnson - 1 day 11 hours ago By Katherine Davis ...
Ad Age

The top 5 creative campaigns you need to know about right now

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 27 min ago By Tim Nudd - 2 hours 57 min ago By Ewan Larkin - 5 hours 57 min ago By Adrianne Pasquarelli - 5 hours 57 min ago By ...
Marketing Dive

Liv by Kotex helps moms reconnect with a night out for Mother’s Day

Liv by Kotex is celebrating Mother’s Day by giving moms a needed reprieve: the kind of night out with friends that is significantly more difficult for parents to pull off. A contest for one of 200 ...