Lab96 Studios takes its name from Under Armour’s earliest days. The company was founded by Kevin Plank in 1996, and early ...

Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape ...

This landmark agreement marks Under Armour’s first involvement with an Australian Rugby Union team, and comes hot on the ...

Wondering if Under Armour could be a hidden value play? You are not alone, as many investors are questioning whether this struggling athletic brand is showing signs of being undervalued or if the ...

The Minnesota Vikings struggled against the Los Angeles Chargers on Thursday Night Football this week, losing 37-10 in front of their home crowd. However, Vikings wide receiver Justin Jefferson ...

The Wisconsin Badgers football head coach made a shocking wardrobe change against No. 24 Washington, and snapped a nine-game ...

Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the ...

THE women’s par at the Los Angeles Country Club is 81. The course is hilly, sprinkled with trees, but sensibly trapped; from all reports, an interesting but not particularly difficult test. We never ...

Overall, the Sonic 7 is an excellent choice for new runners seeking an entry-level performance trainer or the ...

Analyst Alex Straton said On Running and Abercrombie & Fitch have room to keep growing, while Under Armour and Gap are punching below their weight.

Historically, I’ve been a bit weary of heated workouts. The increased temps make you extra sweaty (obviously), and they’re also just harder on your body. Much like the thermostat, every system that ...