Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape ...

Abhishek Sharma (23 not out off 13 balls) and Shubman Gill (29 not out off 16 balls) put up a show as India cruised to 52 for ...

We go behind enemy lines to find out more about the Midshipmen as Notre Dame plays host to Navy this week in prime time.

Head to the gym in style with these comfortable looks! No matter what type of exercise you do, these outfits have a little ...

Wondering if Under Armour could be a hidden value play? You are not alone, as many investors are questioning whether this struggling athletic brand is showing signs of being undervalued or if the ...

This story appears in our November/December 2025 print issue, available on newsstands, or on our members-only site, here.

THE women’s par at the Los Angeles Country Club is 81. The course is hilly, sprinkled with trees, but sensibly trapped; from all reports, an interesting but not particularly difficult test. We never ...

Under a new financial partnership, Indiana State men’s basketball coaches will be wearing Mountain Dew logos on their game-day apparel. On Wednesday, ISU announced the deal with Mountain Dew and ...

Analyst Alex Straton said On Running and Abercrombie & Fitch have room to keep growing, while Under Armour and Gap are punching below their weight.

Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the ...

Lab96 Studios takes its name from Under Armour’s earliest days. The company was founded by Kevin Plank in 1996, and early ...

Historically, I’ve been a bit weary of heated workouts. The increased temps make you extra sweaty (obviously), and they’re also just harder on your body. Much like the thermostat, every system that ...