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In the beginning, there was one: the 501. Over the past century and a half, Levi’s jeans have become a favorite of miners, laborers, rock stars, fashion designers and practically everyone in-between.

With 152 years under its belt loops, Levi’s has ascended to rarified air. Levi's jeans are synonymous with the whole category, like Band-Aids or Kleenex. There are other jeans brands—great ones, even.

The other day, my buddy called a local Saks Fifth Avenue store and asked if they carried Levi’s Capital E brand jeans. The salesman quipped, “Levi’s! No, we don’t carry Levi’s.” His tone was overtly ...