Levi’s, the global leader in denim, sees a bright future in sweatpants. For years, the company has been adding more stretch to its jeans so they could better compete on comfort with items like ...

With a rough 2023 in the rearview mirror, Levi Strauss & Co. this year is trying to tackle its problems with new pants. That includes jeans with lighter-weight denim; pants for women that can be worn ...

At the foot of Telegraph Hill in San Francisco, in a renovated grain mill with soaring ceilings and wooden beams, Bart Sights is refining his recipes for denim. In his hands, stained dark blue from ...

I learned the importance of wearing quality jeans when I worked as a sales associate for a popular denim store. If you choose a pair that fits your body right and is made from lasting materials, you ...

RENO, Nev. — Pulled from a sunken trunk at an 1857 shipwreck off the coast of North Carolina, work pants that auction officials describe as the oldest known pair of jeans in the world have sold for ...

Levi's is facing its biggest crisis in years — athleisure attire. The denim brand says it has been challenged by the fashion trend of wearing exercise gear instead of jeans. Levi's profits fell 76% in ...