Levi's will sell its new line of $300 jeans in more stores next year as it looks to boost growth by tapping into strong ...

With 152 years under its belt loops, Levi’s has ascended to rarified air. Levi's jeans are synonymous with the whole category, like Band-Aids or Kleenex. There are other jeans brands—great ones, even.

In the beginning, there was one: the 501. Over the past century and a half, Levi’s jeans have become a favorite of miners, laborers, rock stars, fashion designers and practically everyone in-between.

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. ST. LOUIS – Levi’s jeans have become a ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. For the last 18 months, the folks at Levi Strauss & Co. studied women ...