“What's striking this year is how the Christmas adverts are letting real life in,” said retail expert Kate Hardcastle. TV ...

Lidl Christmas advert 2025 review: festive ad, or dire social commentary? You decide - 2/5 Lidl’s message of festive generosity is a worthy one. If only it didn’t feel so dull ...

Lidl GB's chief, Ryan McDonnell, has expressed concerns over the "a lot of uncertainty" surrounding this year's Christmas advertisements due to new restrictions on product displays. The new rules ...

This, they said, would be the year HFSS regulations killed Christmas adverts. M&S chairman Archie Norman warned festive ads might disappear altogether. Lidl GB chief Ryan McDonnell echoed concerns the ...

The soundtrack for the 2025 festive advert is Alison Limerick’s 90s club hit Where Love Lives, with Labyrinth contributing a new version of the track. The advert, which has been created by Saatchi & ...

From consistent storytelling to subverting your own festive traditions, many brands are betting on a returning creative idea ...