The Ice Bucket Challenge is back. The challenge that splashed through social media in 2014 as people all over the world dumped buckets of ice water on their head to raise money and awareness for ALS ...

The trend that dominated social media a decade ago — and raised millions for A.L.S. research — has been reborn as a vehicle to raise mental health awareness. By Madison Malone Kircher Is it déjà vu or ...

A decade-old social media trend was broadly revived on TikTok this week, as users are challenging one another to dump an ice bucket on their head for mental health awareness, mirroring the original ...

The Ice Bucket Challenge is back. The challenge that splashed through social media in 2014 as people all over the world dumped buckets of ice water on their head to raise money and awareness for ALS ...

This spring, social media is once again full of people dumping buckets of water on their heads. The famed Ice Bucket Challenge has returned — and while it may look the same as it did at the height of ...

The Ice Bucket Challenge is back! In 2014, Americans were asked to pour buckets of ice water on themselves and post the video to social media in order to raise awareness for ALS, or Amyotrophic ...

Is it déjà vu or have we seen this trend before? It’s not just you. The Ice Bucket Challenge, which took over social media a decade ago, has found new life thanks to a group of college students who ...

Remember the viral “Ice Bucket Challenge” of 2014? More than a decade later, it’s back—but this time, the focus is mental health. If you were living under a rock in 2014, the challenge involved ...

Brooke Eby, a social media star who posts videos about living with ALS, is defending herself after she criticized a recent resurgence of the viral Ice Bucket Challenge. In a selfie video, Eby, who was ...