Iconic Stetson Worldwide, the feisty remainder of a classic hat empire begun in 1865, now is inserting itself into fashion and contemporary urban culture marking their 150th anniversary. Now lead by ...

Two years ago, when Hatco--the Texas firm that creates Stetsons--advertised for help, they did so only with the vaguest plan of mustering new blood. Designer Gary Rosenthal, now entering his 70s, was ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Bruno Mars is back in his fashion designer saddle. Today, ...

In the May before its launch, I had my own opportunity to get familiarized with Stetson, when I received an invitation to view its factory in Garland, Texas, some 40 minutes’ drive from Dallas. It was ...

In 1860, an ailing East Coast hat maker named John Batterson Stetson headed west to mine for gold. He didn’t strike it rich, but he ended up with something much more valuable: the design for the first ...

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. To mark the milestone, the brand has penned its first book ...

Stetson cowboy hats and Texas go together like peas and carrots. The countless Texans who own one probably don’t know the origins of the brand can be traced back, not to the Lone Star State, but ...