Peripheral manufacturer Logitech isn’t going to be called “Logitech” anymore. As of now, the company is embracing a brand change to “Logi”—or “logi,” in all lowercase, according to the logo images it ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Now that more of us are working from home, our computers ...

Like Federal Express and Apple Computer, Logitech has shortened its brand for mainstream appeal–and the spoken UI of the future. Logitech, the company most of us still know for selling that very nice ...

You know Logitech, that company that makes the great keyboards, and the great speakers, and the great gaming mice? It’s going to start calling itself just “Logi” now, and that transition begins today.