The prom effect even extended to the royal sphere. The 2000s witnessed the likes of Princess Kate, Princess Beatrice, and ...

The early bird gets the gown. That’s the current sentiment of many teens all over Long Island when it comes to shopping for those all-important fancy frocks, which they’re scooping up w-a-y far in ...

JEFFERSON COUNTY, Tennessee — The cost of most everything has gone up over the last decade, including prom dresses. Cinderella's Closet of East Tennessee, a community program in Jefferson County, is ...

Cindy Castaneda was shopping for prom dresses Saturday, and a dark blue one laid out on a table caught her eye. “A dress like that is almost $800,” said Castaneda, a Freeport High School senior. The ...