A new generation of shoppers isn’t afraid to be upfront about buying dupes. Lululemon, however, isn’t having it.

Brands suddenly filing lawsuits over dupe fakes isn't random at all. There are some specific reasons behind it. Once you see ...

In today’s social media landscape, “dupe culture” is booming. Influencers and retailers frequently promote affordable alternatives to premium brands, using hashtags like #[company]dupe to attract ...

Fashion brand Lululemon has successfully registered the mark LULULEMON DUPE in its latest bid to find new and creative ways to tackle rising dupe culture. Register for free to receive our newsletter, ...

Lululemon has officially trademarked the term 'Lululemon Dupe', signalling a significant shift in the ongoing battle between luxury activewear brands and the thriving online 'dupe culture'. This move ...

Welcome to your Sunday recap of the week's biggest developments in trademark and brand protection. From Lululemon’s DUPE registration to OpenAI's latest Sora complaints, here's what shaped the IP ...

Can you find quality threads in the aisles of Costco? We tested all of Kirkland Signature’s men’s clothes to find out.

There are tons of style sales already happening — we're eyeing Coach bags for 70% off, plus Skechers, Crocs and others.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Dominick Reuter Every time Dominick publishes a story, you’ll get an alert straight to your ...

Lululemon stock has shed nearly half of its value over the past year. Growth has slowed -- and in some cases turned negative -- but the valuation is also historically low. A new quarterly credit for ...

Detroit Lions fans can cheer for their team in style with this new NFL lululemon collection and score free shipping on orders over $29 with code: 29SHIP. These Detroit Lions lululemon Women’s Align™ ...