然而，到了2024年下半年乃至今年，小红书上“中产新三宝”的说法更多样了——这个概念几乎成了万能公式，有人说是“一只鸟、两棵树、三条路”（分别指始祖鸟、可隆和迪桑特），也有人说是“一柠二鸟”（lululemon、始祖鸟和Allbirds），还有人往里塞了alo或萨洛蒙。

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值得一提的是，除了引入更具性价比的潮流服饰与奢侈产品，Costco、山姆等也会推出仿似大牌的自有产品，但这种做法稍有不慎就容易踩到“山寨”“假货”红线。例如在山姆被Gucci起诉售假后，今年Costco又被Lululemon怒告侵权抄袭。

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