The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

The market offers significant opportunities driven by increasing demand for dynamic pricing tools, digital transformation, and real-time data analysis. Cloud-based solutions and mobile apps for ...