CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track in-progress deals, and identify additional sales opportunities.  Salesforce ...

Pharmaceutical marketing has often been viewed through the lens of process and execution – campaigns, timelines, approvals.

Jacqui Muller, researcher at Belgium Campus iTversity and a UiPath Most Valued Professional looks at how AI-powered robotics ...

Sharjah: Her Highness Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority (SBA), has officially ...

B2B marketers believe financial literacy will help them secure investment, but is there more involved than just reading a ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Millennials helped fuel a craft brewery boom. But now, Americans are turning to cheap, basic-tasting beer with simple ...

The University of Arkansas at Little Rock is offering three courses on artificial intelligence to help the community with ...

We may receive a commission on purchases made from links. At this point, computers have gone well beyond their initial mandate of, as the name suggests, computing. They're doors to virtual worlds, a ...