Ad management software provider WebVisible announced yesterday that it bought Adapt Technologies, a company that makes applications used to automate search marketing campaigns. The amount of the deal ...

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Overview SaaS automation helps teams work smarter by cutting down repetitive, time-consuming tasks.Tools like QuickBooks and ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Technology is available today to assist businesses in every ...

Key features: End-to-end influencer marketing campaign management, influencer discovery, reports and analytics and competition discovery. Pricing: Starts at $169/month. Best for: Small and ...

Siebel CRM OnDemand 8 introduces a wizard tool for creating segmented marketing campaigns, and a tool for tracking interactions with prospective customers. Siebel CRM OnDemand's embedded ...

Access to high-quality, customizable content for Hybrid Cloud makes it easy for the telecommunications integrator to communicate with prospects, and the ZINFI reporting module provides insight into ...

Real estate marketing is no walk in the park. Not only do realtors have to weather market volatility, but they need to meet buyers where they shop — creating compelling marketing experiences while ...

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support ...